DSM continues to make an investment in your physical wellness, safety and mental health by creating the opportunity to live a healthier lifestyle and create a healthier environment. Our goal is to encourage brighter lifestyles, improve productivity and decrease the cost of our health care programs.

That’s why we offer you the Brighter Living Wellness Program administered by Virgin Pulse. This confidential program makes it easier and more rewarding to take care of your health — and it’s available to you and also your spouse/Domestic Partner (DP), if you enrolled them in our medical plan, and it is at no cost to you. The Brighter Living Wellness program provides a variety of opportunities to earn rewards for maximizing your healthy behaviors. Through participation in the program, you may be eligible to earn contributions towards a Health Savings Account (HSA), premium reductions (if in a DSM PPO medical plan), and cash towards items in the Virgin Pulse store, such as an Amazon Gift Card or even earn money that can be deposited directly into your personal bank account.

Brighter Living Well-being Challenges

Each month, you can participate in challenges through Virgin Pulse to prioritize your well-being and earn points. For more information about these challenges, visit brighterliving.dsm.com or download the Virgin Pulse mobile app.

Here is a list of challenges available in 2023:

Month Sign Up Date Challenge Dates Challenge Name
February 02/06/23 02/13 - 02/24 Black Contributions Around the World
March 03/06/23 03/13 - 03/24 Appalachian Trail
April 04/10/23 04/17 - 04/28 Eco Friendly Cities Changing the World
May 05/08/23 05/15 - 05/26 Scale the Summit
June 06/05/23 06/12 - 06/23 Bridges Around the World
July 07/10/23 07/17 - 07/28 Pacific Crest Trail
August 08/07/23 08/14 - 08/25 Amazing Architecture
September 08/11/23 09/18 - 09/29 US National Parks
October and November 10/18/23 10/23 - 11/26 Striding for Connection
December 12/04/23 12/11 - 12/22 Celebrations Around the World

How it Works

The Brighter Living Wellness program is a points-based wellness program that allows you to identify and complete activities that interest you and help you achieve your personal goals. The program is designed to be holistic and customizable to you. Each activity in the program is assigned relative point values. Every time you complete an activity, the corresponding points are credited to your Virgin Pulse account.

Points are accumulated on a quarterly basis. Each quarter, you will start fresh with a new opportunity to maximize your rewards and will need to continue completing activities and challenges to earn points towards your goal. Outlined below are point thresholds for each rewardable level:

1 Quarter of Participation Points Needed Earned PulseCash Premium Credit (PPO) OR HSA Contribution (CDHP)*
Level 1 3,000 $5 $0
Level 2 6,000 $5 $0
Level 3 12,000 $10 $150 per quarter
Level 4 24,000 $30 $0
Quarterly Maximum 24,000 $50 $150
Annual Maximum $200 Up to $600 for employees and up to an additional $600 for spouses ($1,200 total)

*Premium credit or HSA Contribution (if a CDHP participant) are earned towards reducing your benefits costs in the following benefit plan year.

Visit Virgin Pulse or download and log into the Virgin Pulse app (available for iOS and Android) to get started. Additional information can be found on the Resources page, in the Wellness section.


ReThinkCare’s program provides families raising children with learning, social or behavior challenges, or developmental disabilities with valuable support and research-based resources. Families have access to live tele-consultation with behavior experts, hundreds of easy-to-follow videos, printable materials, and training to best support their children in reaching their top potential. You can access your ReThinkCare benefits through your Virgin Pulse account.


The Brighter Living Wellness Program is currently available to all DSM benefits eligible employees, as well as their spouses/DP who are enrolled in a DSM medical plan.

Wellness Resources

Horizon Blue Cross Blue Shield has resources that can help you manage your health and wellness. Blue365 is a program available at no cost to all DSM employees enrolled in a Horizon Medical plan. The program offers discounts from 5% to 20% off gym memberships, fitness gear, healthy eating options and virtual wellness programs. By signing up, you will have access to top retailers offering discounts on fitness apparel, footwear, tracking devices like Fitbit, headphones, water bottles and even race registrations. To learn more and register, visit www.HorizonBlue.com/healthydiscounts and read this flyer.